![]() ![]() #DMPC PRO HOW TO#Upon completion of this module, you will be able to understand the differences between SEO and paid search, know how to set the right objectives, develop a concordant SEO strategy, and plan and measure the overall success of your SEO endeavors. Here you shall learn how to build and grow an organic search strategy capable of increasing your website traffic, increase your online conversions, and get higher ranking for keywords. The SEO module occupies an important position in digital marketing and as such is crucial to your training. Module 6: Search Engine Optimization (SEO) You shall also learn about the key features and capabilities of twitters analytics dashboards. You will also be able to differentiate between the ad formats for advertising, identify the features and benefits of twitter Ads Manager, the targeting options and bidding models. This module shall enable you to create, manage, optimize, and report on Twitter ad campaigns using paid campaign tools. The Twitter for business module is the master path to understanding how to use twitter for your brand or organization to increase your ROI. You shall be able to recognize the key features and capabilities of LinkedIn’s native analytic tools for developing on campaign insights. You shall also recognize the best practices for creating ad campaigns and differentiating between regular and sponsored InMail’s ![]() You shall also learn how to create, launch, manage and report on campaigns in LinkedIn using paid advertising tools. This module shall enable you to create and properly setup your company page and integrate billing information. You shall also learn best practices in Facebook and Instagram community building and management, and how to promote your brand. How to create and launch paid campaigns on Instagram from Facebook business suite. You shall learn how to create, launch, and measure a Facebook paid campaign on Facebook business suite. You shall also understand the how to link your Instagram handle to your Facebook page and how to integrate your WhatsApp business with Facebook and Instagram. You shall learn how to create and setup your business page on Facebook and your Business handle on Instagram. This module drills you in the use of Facebook (Meta) and Instagram to scale your visibility. Module 3: Facebook (Meta) and Instagram for Business You will also learn how to apply basic concepts to inform the development of a Social Media Marketing strategy. You will also discover the basic features and guidelines for setting up, posting, and optimizing on main social media platforms. You will harness the fundamental principles and identify the most influential platforms for your business. This module introduces you into the basics of social media marketing and how to apply social media concepts and best practices to your marketing activities. Module 2: Introduction Into Social Media Marketing – value the importance of industry and cultural research, and much more. – combining traditional and digital marketing for optimal benefits. – conduct digital research and setting business objectives for a digital campaign. ![]() The Principles of Digital Marketing module will introduce you to the main pillars and help you identify the main purpose of Digital Marketing. Module Overview Module 1: Principles of Digital Marketing ![]() You will also learn how to leverage these strategies to gain competitive advantage for both your business and for your career. Our panel of practitioner-lecturers has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing thereby creating innovative strategies. You will be able to create, launch, manage and analyse digital marketing campaigns that yield great return on investment. Through intense praticals, dynamic lectures, case studies and small group discussions, you will be exposed to the latest methods, techniques and tools for improving your organisation’s Digital Marketing as well as brand-building skills. The program is suitable for professionals of all levels and disciplines, more so, it will prepare you to take up a more specialist role within the overall marketing domain. #DMPC PRO PROFESSIONAL#The Digital Marketing Professional Certificate is ideal for anyone involved in the planning, implementation or measurement of digital strategies or anyone who would like to pursue a career in this area It is especially suitable for students in marketing and students who aspire to make a career in the digital world. Certified Professional In Complete Digital Marketing Who should take this course? ![]()
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